Jewish Family Services of Ottawa (JFS) is a full-service, non-sectarian agency serving the greater Ottawa area residents. With nearly 30 services available to community members, they are an organization that relies on the generosity of donors.
Although named Jewish Family Services of Ottawa, they offer programs, workshops and services to non-Jewish community members in a variety of languages. JFS wanted to spread awareness of their services and who can access them with an effective digital approach.
To help dispel the misconception that JFS only services those of the Jewish faith, we created an integrated marketing and social media strategy that would spread awareness of its services within its community. A large portion of the strategy included raising awareness of two of their units: The Counselling Group and The Walk In Counselling Clinic. Our team continues to provide social, digital and creative services across all units.
Posh media has always gone above and beyond to listen to our needs and suggest innovative channels use to drive traffic and clients.